Ocean Duran's 2011 document correlates biblical Genesis creation narratives with business concepts . It uses biblical verses to illustrate ideas about product formation, company expectations, and performance . The text employs numerous analogies , linking natural elements and creatures to business processes and outcomes. Spiritual and secular concepts are intertwined throughout the document's numbered sections, offering a unique interpretation of Genesis. The author uses this framework to discuss concepts of success, growth , and the impact of individual choices on the broader environment.